Customer Value

Kissan jams mainly target kids and modern youth who are found to make their food tastier and healthier and this is also beneficial for all age groups. A large target market for kissan jam is people who are paying guest and hostellers.

•       Kissan Jams are the leaders of their segment
•       Pioneers in food processing
•       Value for money
•       Varied flavours

They come in six exciting flavours:

-      Pineapple Jam

-      Mixed Fruit Jam

-      Mango Jam

-      Orange Marmalade

-      Strawberry Jam

-      Black Current Jam 

• ·        Easily available
• ·        Available in various quantities

                    These are available in different sizes to cater different needs:

-      15 gms Sachet

-      70 gms Squeeze tube

-      100 gms Tub

-      200 gms Bottle

-      500 gms Bottle

The squeeze tubes are the latest entrant and they are quite convenient to carry while travelling as you just squeeze the jam on the bread. 

• ·        The taste is unique as they are made up of 100% real fruits

Kissan Jam - Introduction

Kissan Jam

The brand Kissan is as old as independent India. It originated in 1935. Today, Kissan is more than just a brand,  it’s the trust of millions of Indian mothers when it comes to making their kids eat & grow up happily. Kissan was  acquired by Brooke Bond in 1993 from UB group and then it separated from Brooke Bond and formed an independent brand under Hindustan Unilever Limited. In the year 2000 the brand was worth Rs 400 crores, becoming a market leader in Jams, Squashes and Ketchup.

Either liven up bread or parathas, blend with milk for a milkshake,add to kheer or put a dollop on icecream for a sundae, the Kissan Jam is there for every occasion.

Kissan has the largest market share in jams with Rs. 176 crore of the Rs. 264 crore market, it commands a market share of 65% in Jam.