Thursday 22 August 2013

Customer Value

Kissan jams mainly target kids and modern youth who are found to make their food tastier and healthier and this is also beneficial for all age groups. A large target market for kissan jam is people who are paying guest and hostellers.




  •       Kissan Jams are the leaders of their segment
  •       Pioneers in food processing
  •       Value for money
  •       Varied flavours


They come in six exciting flavours:
-      Pineapple Jam
-      Mixed Fruit Jam
-      Mango Jam
-      Orange Marmalade
-      Strawberry Jam
-      Black Current Jam 

  • ·        Easily available
  • ·        Available in various quantities


                    These are available in different sizes to cater different needs:
-      15 gms Sachet
-      70 gms Squeeze tube
-      100 gms Tub
-      200 gms Bottle
-      500 gms Bottle
The squeeze tubes are the latest entrant and they are quite convenient to carry while travelling as you just squeeze the jam on the bread. 



  • ·        The taste is unique as they are made up of 100% real fruits

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