A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
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Elements of Branding
In marketing language, Branding elements are the trademark able devices that identify and differentiate the brand from the competition. For Kissan Jam, the brand elements that encompass are:
Brand Name: Kissan
The origins of the brand go back to 1935. Trains passing through Punjab made a stop at a processing unit where farmers sold freshly picked fruits and thus locals started calling that spot Kissan. The name is short and simple and very easy to remember, hence being Memorable and connecting with the consumers.
Brand Logo
The logo consist of the word Kissan, over the years the font changed but the logo remained the same. The logo is red in colour with white background or in white colour with red background which gives the essence of freshness of fruits and also symbolises the sign of love and care.
Brand Slogan
Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
Elements of Branding
In marketing language, Branding elements are the trademark able devices that identify and differentiate the brand from the competition. For Kissan Jam, the brand elements that encompass are:
Brand Name: Kissan
The origins of the brand go back to 1935. Trains passing through Punjab made a stop at a processing unit where farmers sold freshly picked fruits and thus locals started calling that spot Kissan. The name is short and simple and very easy to remember, hence being Memorable and connecting with the consumers.
Brand Logo
The logo consist of the word Kissan, over the years the font changed but the logo remained the same. The logo is red in colour with white background or in white colour with red background which gives the essence of freshness of fruits and also symbolises the sign of love and care.
Brand Slogan
‘Just Lagao, Kuch Bhi Khao’ is the recent tagline
associated. Kissan acts as a catalyst, easing stressful moments at the
dining table. With Kissan, good food is loved not shoved!
Kissan wants to be the brand which will help dissolve tension
between mother and the family during informal good food moments. Kissan acts as
a catalyst, easing stressful moments at the dining table.
Brand Promise
The message clearly states about quality and superior
taste. It also clearly tells about being ready to cater to the whole
country, thus generating trust
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