Organization
buying is the decision-making process by which formal organizations establish
the need for purchased products and services and identify, evaluate, and choose
among alternative brands and suppliers.
Major stages
of Industrial Buying Process are:
Hindustan Unilever Ltd (HUL),
India’s largest consumer packaged goods company, has formed partnerships with
3,500 farmers in Karnataka and Punjab to grow tomatoes and fruits to sharpen
focus on its foods business and promote sustainable agriculture in the country.
Agriculture and forestry being a
large part of its raw materials, HUL believes that sustainable sourcing is
important for its business and brands while sourcing locally from India would
give it better control on quality and supply.
No comments:
Post a Comment