Friday, 4 October 2013

Distribution Decisions

HUL’s products are distributed through a network of 4000 re-distributors, stockist covering 6.3 million retail outlets reaching the entire urban population and about 250 million rural consumers. 

There are 35 C&FA’s(carrying and forwarding agents) in the country who feed these redistribution stockists regularly. The general trade comprises grocery stores, chemist, wholesale, kiosks and general stores.




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